Frequently asked questions

EMBI℠ tracks how AI is affecting everyday life — jobs, money, education, health, and privacy — in plain language, over time. Here's how it works.

Last updated: July 19, 2026

The basics

Where it comes from

Using EMBI

Privacy & accuracy

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Frequently asked questions

The basics

What is EMBI?

What do I actually get?

What topics do you track?

What do “attention rising” and “cooling off” mean?

Where it comes from

Where does this information come from?

How often is it updated?

Is this financial, legal, or professional advice?

Using EMBI

How can this actually help me?

Can I get updates?

Can I share or reuse this?

Is there a deeper, analyst version?

Privacy & accuracy

How is my data handled?

How accurate is it?