EMBI℠ Custom Intelligence

Your Industry. Your Intelligence. Continuously Updated.

Give your members a clearer view of the issues shaping their industry. EMBI turns public discourse into continuously updated intelligence, revealing emerging concerns, changing expectations, and evolving priorities.

Custom IndicesWeekly BriefingsQuarterly Reports
Request an Association Intelligence Proposal

Tell us about your association and the issues you want to monitor.

What your association receives

Intelligence your members can't get anywhere else

A custom industry intelligence index

Continuously monitor the topics you define and track how public concerns and expectations change over time.

Weekly intelligence briefings

A short weekly email on what moved across your tracked topics — emerging concerns and significant changes.

Quarterly analytical reports

The quarter's movement, evolving concerns, and the signals worth watching — ready for leadership and members.

Rotate the Intelligence℠

Read the same intelligence through association lenses: member needs, leadership & board, committees, policy & advocacy, programming, and more.

Branded distribution and licensing

Agreed rights for association publications, member communications, and redistribution — co-branding available by agreement.

Deliverables, cadence, and redistribution rights are defined in each association agreement.

Why continuous intelligence

Studies give you snapshots. EMBI tracks what changes in between.

Member surveys and industry studies are valuable, but they capture a single moment, often once a year. Concerns rise and fade between them. EMBI keeps watching the topics you define and shows which issues are gaining ground, which are easing, and what's new, so leadership isn't working from last year's picture.

Built around your priorities

You define what matters to members, leadership, and committees

Advocacy & policy positions

See which issues are gaining ground before you take a position or brief legislators.

Conference & education programming

Build sessions and training around the concerns members are actually raising.

Member communications

Give members a regular, credible read on their industry — a benefit only you provide.

Workforce & industry issues

Track skills, operating conditions, and expectations across the profession over time.

How the intelligence is produced

The GlobalInsight engine, tracked over time

EMBI runs on the GlobalInsight intelligence engine. Each topic gets a baseline, then it's re-read on an ongoing basis so you see movement over time, with every reading interpreted from the evidence.

What it is

Human-expressed signals drawn from publicly available discourse: real people's words about what they need, worry about, and expect — not fabricated or synthetic content. The analysis is AI-assisted; the underlying signal is human.

How it's gathered

Continuous environmental scanning on the topics your association chooses to track: establish a baseline, then re-read it over time. Persistent monitoring, not a one-time survey or poll.

How it's interpreted

Movement is summarized in plain language — what's rising, cooling, or holding — with analyst-ready synthesis each quarter.

How to read it

A plain-language read on public sentiment and expectation, meant to inform judgment, not replace it. Outputs are analytical constructs — not statistically representative surveys, scientific polling, or official findings.

See an example

The same engine, already running in public

Licensing and delivery

Licensed for how associations actually reach members

  • Private index (members-only) or public, citable index
  • Co-branding of briefings and reports by agreement
  • Weekly briefings plus monthly or quarterly reporting
  • Data access via the EMBI API for your own tools
  • Redistribution rights for publications and member communications

Pricing is based on the topics you track and how widely you distribute the intelligence, not on individual member seats.

Agents can write you a report. They can't give you a track record.

History

No one can go back and gather what people were saying last spring. Every week tracked widens the lead.

Consistency

The same method every run is what makes “this moved” meaningful, not noise.

Traceability

Findings keep their source quotes and links, so they can be checked, not just trusted.

Accountability

A named vendor, documented methods, and terms an institution can put on a purchase order.

Request a proposal

Tell us about your association

Share the issues you'd like to monitor and we'll shape a proposal around them.

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